I first met Kitiya Mischo King at a local beauty event (surprise, surprise) but when I heard the news she was launching her own luxury nail lacquer line, I knew I had to snag her for Beauty & The Biz. The super beauty blogger turned entrepreneur explains how she turned her problem in to a pretty sweet nail polish line (Pss.. her luxury nail lacquer collection launches November 1st! You can sign up for exclusive VIP access to shop the new line here).
What inspired you to start a luxury nail lacquer line?
During my pregnancy I had the hardest time finding non-toxic and fashion-forward nail polish. I actually didn’t polish my nails during the first six months of my pregnancy. It was during that time that I decided to that I would launch Mischo Luxury Nail Lacquer, a 5FREE, non-toxic, cruelty-free nail lacquer collection.
Tell us about the line.
The line is 5FREE, which means it contains no formaldehyde, no formaldehyde resin, no toluene, no DBP and no camphor. These are all harmful toxins responsible for causing birth defects, reproductive issues and cancer. Toxins such as these should be nowhere near your nails.
The formula is easy to apply, chip-resistent and delivers perfect shine. The debut collection, called The Fashion Week Collection, is made up of seven shades inspired by the fashion weeks around the world (New York, London, Milan & Paris) and the beauty superstars who work tirelessly backstage to make designers’ visions come to life!
Check out a sneak peek at the collection after the jump!
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