An Introduction to Clean Beauty & How to Make the Switch

What is Clean Beauty?

Clean beauty is a term to describe beauty products that are free of toxic ingredients.

My first clean beauty product post generated a ton of positive feedback and interest. It also garnered a lot of questions.

I was first inspired to incorporate non-toxic beauty into my routine when I stepped into Follain, a clean beauty retailer with a curated selection of 100% non-toxic products.  

I ended up purchasing a small handful of products that day (you can see all of them here) and from that point forward, I was interested in incorporating more clean beauty products into my daily routine.

Making the switch is a little nerve-wracking, especially for a complexion perfectionist like myself. I have incredibly sensitive skin. I also have a fear of the unknown—which is funny because my whole blog is based on trying new makeup and skincare products.

If you’re thinking about making the switch to a non-toxic beauty routine, I rounded up some common FAQs and answers that may be helpful in your search and how to incorporate it into your routine.

How to Tell if a Beauty Product is Non-toxic

What used to be hard to find is now like a badge of honor. On the Sephora website, you’ve probably seen a green seal on certain products to identify its non-toxic. Nowadays there are a bevy of clean beauty retailers, including my personal favorite, Follain, that only sell non-toxic products.

Another way is read every label. Look for the worst offending ingredients and avoid them at all costs. Some common ones include: paragons, sodium lauryl, DEA & TEA, formaldehyde, and oxybenzone.

How to Make the Switch to a Clean Beauty Routine

Personally, I was very hesitant about making the switch for a number of reasons. I have very sensitive skin and I’m always nervous about breaking out. I always like to make sure when I’m trying a new skincare product that I do a patch test on my face or on my hand to see if my skin has any immediate reaction.

That said the only way you can make the switch is by trying at least one new product a week. Not sure where to start? Here are five easy products you can incorporate into your routine:

Deodorant – Regular deodorants and antiperspirant are filled with harmful ingredients like aluminum. Clean deodorant uses baking soda and charcoal to neutralize odor and absorb wetness.

Hand/Body Soap – This was the first thing I started using right away in my Follain Starter Kit. Using an antibacterial soap is so bad for your skin. My hands have become so incredibly dry simply because of the chemicals found in hand soap.

Body Moisturizer – Follain has a Rose Body Butter that’s packed with shea butter and Argan oil to hydrate and lock in moisture. The faint rose scent is a nice bonus too!

Candles – perhaps the easiest thing to incorporate into your self care routine, a good ‘ole candle.

If you’re brand new to clean beauty, I highly recommend the Follain Clean Essentials Starter Kit. The kit includes a cleanser, toner, facial wipe, moisturizer, and soap; all really great skincare staples to get you started.

Now I know not every product is right for me. I love the Indie Lee toner in my kit, but I wasn’t a big fan of the moisturizer. It just didn’t make my skin feel as hydrated compared to others. But I enjoy the hunt of finding products that best serve my complexion and lifestyle and I appreciate that Follain is dedicated to helping customers find products that work best for them.

If you’re interested in adding clean beauty products to your routine, you can shop on the Follain website and get 15% off using this discount code: ref_politicsofprettyblog. Some exclusions apply.

Disclosure: This post is not sponsored. I was gifted the Clean Essentials Kit by Follain for editorial consideration. I love learning about clean beauty and I’ve made a commitment to incorporate more products into my routine; I hope you’ll do the same!

Would love to know what clean beauty products have made a difference in your routine! Let me know in the comments.