I love my current mascara wardrobe but if I could save a few bucks and discover some new drugstore mascara dupes, I could reallocate those expenses to something else (oh like you know, a new bag or something). Of the four I purchased, one thing is for sure: no wand is the same. Here’s a quick beauty breakdown on these four drugstore mascaras.
$4,000—that’s the amount the average woman will spend in her lifetime on mascara. If you’re a major beauty product junkie, that number probably doesn’t scare you but if you consider yourself to be pretty low-maintenance, then it’s best that you invest in a few tubes for every occasion. Personally, I never walk out the front door without a coat or two of mascara. On the weekends I like to keep things fuss-free and mascara keeps me looking awake and polished. From lengthy tubes to hourglass wands, I’ve rounded up my current mascara favorites.
This isn’t the first time I’ve reviewed Benefit They’re Real! Mascara and I constantly reach for this tube when I want to lift and separate lashes while lengthening (it’s like a push-up bra for your lashes). I highly recommend using it in conunction with Benefit’s little sister Tinted Lash Primer because it makes it easier to remove at night.
With each coat of Too Faced Better Than Sex Mascara, my lashes look more luscious and dramatic. The want can get a little clumpy so occasionally I’ll wipe the excess formula before I start applying. If you want more volume, this tube is perfect for date night.
The hourglass wand on Ciate London Wonderwand Intensely Volumizing Mascara really works wonders without clumping. One coat gives you carbon black lashes, two coats gives the illusion of wearing false lashes (perfect for weddings and special occasions).
I’m used to layering lash primers to enhance my eye look but this Pixi by Petra Lengthy Fiber Mascara has the opposite effect. Apply a coat on top of your favorite mascara and this will instantly give you longer, luscious lashes. I like to carry it with me when I travel if I need a quick touch-up or use it when I take my look from day to night.
Photography by Andrea Rodway
Have a favorite mascara? Leave a comment below!
I never understood the purpose of lash primer until I started using Benefit They’re Real Tinted Lash Primer. Yes, it’s an added step in my beauty routine but well worth it because my lashes look that much more noticeable. I’ve been devoted to Benefit mascaras since I was 16. I’ll never forget my first splurge purchase on Bad Gal. Right now I’ve been wearing They’re Real Lengthening & Volumizing Mascara (in black and beyond blue), but I’ve also been a longtime fan of their Roller Lash Curling & Lifting Mascara. I’ve worn the primer under both wands but I even enjoying wearing it alone—my lazy weekend beauty routine. The formula is water-resistant and packed with conditioning agents to keep your lashes feeling soft and feathery. I haven’t experienced ‘raccoon eyes’ since I started using it and I noticed it makes my mascara last longer and feel less flaky. Consider this primer your best kept secret to mighty long lashes.
Shop this primer and more of my favorite mascaras below!
The thought of wearing colorful mascara in the office seems tacky and unprofessional but I swear it can look chic if you do it right. Here’s how to wear colored mascara at your 9 to 5 gig:
First, start with your basic black mascara. By layering colored mascara on top of your go-to, it helps mute the color for a less intense look.
Next, pick your poison. Blue mascara looks flattering on every eye color, plus it makes the white of your eyes look whiter. If you have green or blue eyes, purple is also another colored hue worth trying. Stick to two or three coats for your top lashes… and if you’re feeling really daring, you can wear it on your lower lashes too.
Personally, I have a new obsession with Benefit They’re Real! Mascara in Beyond Blue. I took They’re Real for a test drive this past weekend and it really gave my eye makeup that extra pop. I’ve always been a fan of Benefit mascaras but They’re Real is my go-to for smudge-proof and long-wear (although it can be difficult to remove at night, just make sure you have a trusty makeup remover in reach).
Now, don’t overdo it with the rest of your eye makeup. I like to wear a champagne shadow or go completely bare (it makes the rest of my beauty routine so simple). Keep the focus on your eyes and avoid bright blush, contouring and bold lipstick.
Backstage at Stella McCartney Image via Imaxtree
When I think about my can’t-live-without makeup essentials, mascara easily tops my list. Without a tube of inky-black mascara, my lashes look limp, short and basically non-existent. Since I started blogging a little over three years ago, I’ve tested hundreds of tubes and to date, only five sit in my makeup bin. Well, make that six. Benefit Roller Lash Mascara is like a push-up bra for your lashes (without the uncomfortable underwire, ahem). First and foremost, it instantly opens up my eyes. This wand is special because it’s filled with tiny little hooks to help separate, lift and curl lashes (a technology that is patent-pending). I tested this without using my Georgie Beauty Eyelash Curler and while I do prefer a little extra ‘oomph,’ my lashes did just fine without it. This formula also contains Provitamin B5 and Serine, ingredients known for their lash-conditioning benefits. Unlike other mascaras, there’s no absurd amount of excess product you have to scrape off before applying. And my lashes don’t feel brittle or stiff (a huge plus in my book). In terms of staying power, I can attest with this situation: I applied Roller Lash at 7AM and even after an eight hour work day, I went to a Studio Cycling class at my gym and walked out sweaty, but no smudging whatsoever. And finally, for the win: it’s easy to remove at night. I can’t tell you how many tubes of mascara have exceeded my expectations only to plummet as soon as I take a makeup-removing wipe or cotton pad to my eyes. Skip the drugstore aisle this time and treat yourself. This one is a keeper!
Check out more of my favorite go-to Benefit products below!